Structure and content
Organise services, products and supporting information around the questions visitors need answered. Identify useful existing content and gaps before designing new layouts.
A clearer next version
Improve an existing website around what your business needs now. Horizon handles the design and development, with a clear plan for the content, systems and customer journeys worth keeping.
Discuss your website
Your services may have changed, customers may struggle to find the right information, or the site may be difficult to use on a phone. A redesign starts by understanding those problems. We review the current pages and the work the website needs to do before deciding how much should change.
Organise services, products and supporting information around the questions visitors need answered. Identify useful existing content and gaps before designing new layouts.
Update page layouts, typography and imagery around your brand. If the identity also needs work, we can discuss branding and logo design alongside the website.
Review the existing technology and integrations. Depending on the project, a new customer-facing site may work with systems you already use.
Plan content moves, URL changes and redirects where needed. Agree what needs testing before launch, including navigation, forms and relevant purchasing journeys.
For Watches of the Vale, the work included a custom front end connected to the existing WordPress store through the REST API. Product browsing, stock information and enquiries were brought into the new experience. It is an example of redesigning the customer-facing website around an existing backend.

A custom storefront connected to an existing WordPress store, with product browsing, stock updates and enquiries.
Explore the project
Brand identity and a local discovery platform, with places, events, categories, search and filtering.
Explore the projectShare your current URL, what is no longer working and what customers should be able to do. We discuss the content, features and existing systems.
Decide which pages and functionality to keep, change or add. Content responsibilities and any integrations need to be clear before the build.
Develop the page structure and visual direction, then build the responsive website around the agreed requirements.
Check the agreed journeys and content, prepare the launch and discuss maintenance and support.
Not always. A focused redesign may address the problem, while an outdated system or changed business model may call for a larger rebuild. We review the current setup before recommending a scope.
Yes. Our ecommerce design work includes storefronts, product discovery and integration with existing systems. Share the current platform and catalogue requirements.
We identify content worth retaining and plan URL mappings where addresses change. Search visibility can fluctuate during a redesign; planning redirects and checking the new pages is part of a considered launch.
The cost depends on the pages, content, functionality and systems involved. Send the existing URL and a list of priorities so we can discuss the work required.
Yes. Horizon is based in Llantwit Major and works with businesses across South Wales and the UK.
Send your current website, the main changes you need and any systems the site has to work with. You will speak directly with Sam Payne, the designer and developer behind Horizon.