Logo design
A mark and suitable variations designed for the places your business needs to appear. The scope can include the practical files needed for digital and printed use.
Brand identity and logo design
Logos, colour, typography and practical brand assets that give your business a recognisable identity. Work directly with Sam Payne, the owner and designer behind Horizon, from the first conversation to the finished materials.
Discuss your project
A logo is one part of the work. Your identity also needs to hold together on a website, in print and wherever customers encounter the business. We shape the scope around the assets you actually need, whether that is a focused logo project or a wider identity system.
A mark and suitable variations designed for the places your business needs to appear. The scope can include the practical files needed for digital and printed use.
A considered palette and type direction that connect your logo to the rest of your communications.
Where the project calls for them, practical guidance helps you apply the identity consistently across future materials.
Website visuals, business cards, brochures and campaign materials can be discussed alongside the identity rather than treated as unrelated pieces.

A fitness brand identity with a flexible logo suite, colour palette, supporting icons and guidance for applying the system.
Read the case study
A calm visual identity including a logo, colour direction, brochures and business cards. A focused set of usable assets rather than a full guideline document.
Read the case studyYes. We can discuss a focused logo project or a broader identity. The right scope depends on what already works and which materials you need.
Yes. Horizon handles both design and development, so the identity and website can be planned together. That helps decisions about type, colour and imagery carry into the finished site.
We agree the deliverables before work starts. Depending on the scope, these may include logo files, colour and typography guidance, brand guidelines or specific digital and printed assets.
Tell us about the business, the people you want to reach and where the identity will be used. Share existing brand materials and explain what you would like to retain or change.
Horizon is owned and run by Sam Payne in Llantwit Major, in the Vale of Glamorgan. Sam handles the design and development, so you speak directly with the person doing the work. Projects span South Wales and the UK.
Tell us what you need