The Project
The new site was built completely from scratch using custom HTML, PHP, and JavaScript. It was connected to the existing WordPress backend via the REST API. That meant they could keep the same store setup he was used to, but with a modern, faster, and completely bug-free front end.
- Web Design: Clean, luxury-focused design with space to breathe - no clutter, no filler.
- Integration: Custom front end built to connect seamlessly with the WordPress backend via REST API.
- Performance: Fast, reliable, and bug-free - fixing the issues that used to stop customers mid-scroll.
Our Process
We started with early mockups and spent time understanding the kind of look and feel the client wanted. Once the direction was clear, we refined the visuals to make sure it felt high-end but approachable, something that suited both his customers and his brand.
Research
Reviewed the old site, mapped the enquiry flow, and noted key UX issues.
Concept & Decisions
Focused on clean visuals, space, and an effortless browsing experience.
Build
Created a custom front end linked to WordPress via REST API - fast and solid.
Test & Measure
Tested across devices, fixed bugs, and tuned performance for smooth use.
