Pico is a SaaS platform for mobile caterers, giving businesses a simple place to upload working hours, locations and the information customers need to find them. The branding needed to feel bright, practical and easy to recognise on mobile.
The Project
We developed a visual identity for a product built around speed, location and everyday usefulness. The brand needed to support a platform people could log into, update quickly and share with customers without friction.
Our Process
Positioning
Focused the brand around clarity, movement and simple customer discovery.
Identity
Created a bold visual direction that could stand out in a mobile context.
System
Kept the brand flexible enough for dashboards, profiles and marketing assets.
Application
Considered how the style would work for caterers updating live information.